CASA WONG
Turning an intimate dinner series into a distinct brand.
PUPSTRIPS
Making a new kind of training treat instantly click.
BYTE
Taking a before-and-after category beyond the smile and into the grind.
BALI
Relaunching a heritage intimates brand for modern women.
PAT McGRATH
Giving Pat McGrath’s first drop instant cult status.
MAIDENFORM
Moving Maidenform from intimates staple to wardrobe essential.
MAIDENFORM
Writing a younger, bolder chapter for a hundred-year-old brand.
EYE ILLUMINATIONS
Taking LUMIFY from eye care into skincare.
PLAYTEX
Giving a comfort classic the glow-up it deserved.
AUDIBLE
Turning romance audiobooks from guilty pleasure into proud obsession.
LUMIFY
Turning an eye drop into a beauty must-have.
BIOTRUE
Making eye care part of the self-care conversation.
MAXI COSI
Talking to parents like people, not a target audience.
