At Last, It Has Arrived.
BALI
Bali partnered with us to relaunch the heritage brand with a modern voice and wellness mindset. The goal: introduce the Breathe Collection to discerning women 40–50, a group often left out of the conversation.
This campaign was more than a product debut, it was a brand reset, shifting Bali’s identity from functional to emotionally resonant.
Results exceeded expectations across DTC, retail, and social, redefining Bali’s identity and resonating deeply with its core and emerging audiences.
BRAND RELAUNCH • COLLECTION NAME • VISUAL DESIGN • LAUNCH CAMPAIGN • RETAIL • UI/UX • SOCIAL + DIGITAL
12.4%
INCREASE IN BRAND AWARENESS
3.34%
CLICK THROUGH RATE ON PAID SOCIAL
We crafted a launch that blended emotional truth with product storytelling. Each frame conveyed softness and ease, visually echoing the collection’s promise. The result was a brand narrative that felt intimate, grounded, and aspirational.
AGENCY: BARKER
DIRECTOR: ALI KURR
PHOTOGRAPHER: EMILY WINIKER
MY ROLE: CREATIVE DIRECTOR