I started out in finance, escaped into fashion, landed in advertising and eventually figured out that my favorite place to be is somewhere between the first big idea and the hundred tiny decisions that make it actually good. I never really chose between thinking and making. So I do both.

I’ve been around. I’ve led nimble teams on global accounts, helped bring major new business through the door, launched brands, brought brands back to life, directed shoots, built identities, obsessed over packaging, wrestled with websites and spent more hours than I’d care to admit on a styling deck.

My creative non-negotiables? Empathy, curiosity and hustle.

These days, I work independently with founders, brands and agencies, bouncing between branding, launches, campaigns, packaging, digital, social and the occasional weird little thing that doesn’t have a name yet.

Want to make something together? Come find me.