Training, On the Go
PUPSTRIPS
A completely new treat format had to make sense in seconds. The brand did the explaining.
Category: Pet Care / DTC
Role: Led brand strategy, creative direction and visual identity development
Services: Strategy / Identity / Packaging / E-Commerce / Campaign / Social / Merch
Impact: Made a new kind of training treat easy to understand and hard to miss across packaging, digital and campaign.
Training treats usually end up in a crinkly bag, a coat pocket or one of those mysterious little pouches clipped to a leash. PupStrips had a better answer: 100+ bite-sized rewards on one pocket-ready roll, loaded into a reusable dispenser. We built the brand around that simple usefulness, then gave it more bite.
Oversized type and saturated color made the product hard to miss. Crisp close-ups and candid lifestyle imagery showed it in the places dog training actually happens, from city sidewalks to the middle of a coffee run. That same attitude carried through the pouch, e-commerce site, social and merch, making PupStrips instantly clear and genuinely fun to bring along.
