Not just a place to eat, but a reason to linger
CASA WONG
Casa Wong started as an intimate dinner series, but needed to become something more enduring, a brand that could scale without sacrificing its sense of closeness and care.
Rather than a rigid identity, we designed a living system: expressive typography, warm, grounded color palettes, and imagery that feels collected, not composed. The brand is intentionally imperfect; designed to feel human, tactile, and alive.
Across menus, merch, and social, every touchpoint reinforces the same idea: Casa Wong isn’t defined by a single moment, but by the feeling you leave with.
BRAND STRATEGY • VISUAL IDENTITY • ART DIRECTION • ILLUSTRATION SYSTEM • TYPOGRAPHY • PHOTOGRAPHY DIRECTION • MERCH + PRINTED MATTER • SOCIAL DIRECTION
AGENCY: STUDIO 288
PHOTOGRAPHER: TIFFANY CHEN
MY ROLE: CREATIVE DIRECTOR