Casa Wong began as an intimate dinner series, but needed to evolve into a brand that could grow without losing its intimacy.

I built Casa Wong as a world you could feel: rooted in warmth, curiosity, and unapologetic taste. Rather than designing a fixed identity, I created a flexible visual system that could move easily across spaces and moments: loose, expressive typography, warm, grounded color palettes, and imagery that feels collected rather than composed.

The identity intentionally resists over-polish, leaving room for spontaneity, personality, and evolution. From menus to merch to social, every element works together to support the experience rather than define it.