Building a Brand Beyond the Table
CASA WONG
Casa Wong began as an intimate dinner series, but needed a scalable brand system that could preserve its sense of closeness and care.
Category: Hospitality / Cultural Dining
Role: Led brand strategy, creative direction, and visual identity development
Services: Strategy / Identity / Art Direction / Print & Menus / Merch / Social
Impact: Built a flexible brand world that could extend across events, collateral, and social without losing its human, collected feel.
Rather than a rigid identity, we designed a living system: expressive typography, warm, grounded color palettes, and imagery that feels collected, not composed. The brand is intentionally imperfect; designed to feel human, tactile, and alive.
Across menus, merch, and social, every touchpoint reinforces the same idea: Casa Wong isn’t defined by a single moment, but by the feeling you leave with.
AGENCY: STUDIO 288
PHOTOGRAPHER: TIFFANY CHEN
MY ROLE: CREATIVE DIRECTOR