BUILDING A BRAND BEYOND THE TABLE
CASA WONG
Casa Wong began as an intimate dinner series, but needed a brand system that could grow without losing its sense of closeness and care.
Category: Hospitality / Cultural Dining
Role: Led brand strategy, creative direction, and visual identity development
Services: Strategy / Identity / Art Direction / Print & Menus / Merch / Social
Impact: Built a flexible brand world that could extend across events, collateral, and social without losing its human, collected feel.
THE APPROACH
We kept the identity loose on purpose. Expressive typography and warm colors sit alongside imagery that feels collected rather than staged. Nothing matches too perfectly, and that's part of its charm. That gave us room to play across menus, merch and social without repeating the same formula every time. Each piece has its own personality, but still feels like Casa Wong.
Agency: Studio 288
Photographer: Tiffany Chen
My Role: Creative Director