Byte set out to make DIY orthodontics feel less clinical, more cultural. We built a platform for hustlers, go-getters, and self-starters, the ones who treat their grind like a brand. “Hungry People Byte” celebrated that hunger and turned straightening your teeth into an act of ambition, confidence, and self-expression.

The campaign turned Byte into a cultural player, not just a product. Bold visuals and scroll-stopping headlines fueled double-digit lifts in engagement and brand recall, while social chatter helped solidify Byte’s voice as sharp, modern, and relentlessly self-assured. The result? A challenger brand that didn’t just compete—it dominated the feed.