Confidence Has Teeth
BYTE
When Byte set out to disrupt DIY orthodontics, we saw an opportunity to shift the category conversation from “before and after” to a hustle mindset.
Category: Health & Wellness / DTC Orthodontics
Role: Led campaign strategy, creative direction, and launch platform development
Services: Brand Strategy / Campaign Platform / Visual Design / Digital / Social / E-Commerce
25%
LIFT IN CONVERSION
13+ pt
BRAND RECALL
Instead of chasing the wellness aesthetic, we built Hungry People Byte — a brand platform that pulsed with energy: sharp typography, bold rhythm, unapologetic color. The campaign reframed Byte as a cultural participant, not just a product, a call to action for self-starters who treat their grind like a brand.
And it worked: double-digit lifts in engagement and brand recall proved that confidence isn’t something you wait for. You build it, byte by byte.
AGENCY: BARKER
MY ROLE: ASSOCIATE CREATIVE DIRECTOR