RESERVED FOR WHOEVER SHOWS UP
RENDEZVOUS
Some bars are destinations. Some are defaults. The good ones become both.
Meet Rendezvous.
Category: Hospitality / Bars & Nightlife
Role: Led brand strategy, creative direction and visual identity development
Services: Brand Strategy / Positioning / Visual Identity / Art Direction / Brand Voice / Signage & Print
Impact: Created a distinct identity for a new Williamsburg bar, from its wandering wordmark and irreverent voice to the menus, signage and details that bring it into the room.
THE APPROACH
Williamsburg has no shortage of places to get a drink. The challenge was giving people a reason to choose this one.
The team behind Rendezvous had spent years behind the bar. They knew good drinks and quality interiors were table stakes, and had little interest in manufacturing another scene. Through our conversations, we kept coming back to the places you stumble into once, then start dragging your friends to. The ones where the night rarely goes according to plan.
That became our starting point. A bar with a point of view that doesn't act like it's doing you a favor by letting you in.
Agency: Studio 288
Photographer: Tiffany Chen
My Role: Creative Director