The Totes Cirrus boot is nothing less than revolutionary, born out of a game-changing polymer that has been 20 years in the making. The result is a boot like none other. More durable than any before and yet lighter than anything you’ve ever worn. So we put all that technology to the test, in style—with an iconic Rube Goldberg machine.

Tough as Boots.
Light as Clouds.

TOTES


AGENCY: BARKER

DIRECTOR: MAL STUDIOS

PHOTOGRAPHER: LIZ VON HOENE

MY ROLE: ASSOCIATE CREATIVE DIRECTOR

LAUNCH CAMPAIGN • BRAND IDENTITY • ECOMMERCE • PAID SOCIAL

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