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Top New Arrivals

The Top New Arrivals is a weekly sale that curates the most coveted items on Vaunte. The items can vary from leather slingbacks to chiffon gowns to studded crossbodies. My solution is a geometric approach that plays on the relationship between the item’s own lines and that of an abstract shape. Items are cropped, rotated, and their opacity reduced to create a dynamic cohesive sale that can be easily updated.
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The Top New Arrivals sale populates the hero tile on the day of its launch (left image) and cascades down among the flow of the other sales to make room for the next day's hero (right image). The design transitions from a classic rectangular hero to a square for its feature in the newsletter, on mobile, and its subsequent launch on the homepage.
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