no jugdement zone
How do you convince picky millennial parents, busy college students, and seen-it-all retirees to travel to a town without fancy hotels, tropical beaches, or a rich heritage?
You solve a universal problem: a no-judgment zone for people who need a break.
We concepted contextual OOH ads in stress-zones like airports, traffic, and trains, and digitally around tax-season and holidays.
Our brand voice was clever and always judgment-free. Our photography focused on real people who were able to let go of the drama and enjoy some vitamin sea.