Belvedere briefed Mission to concept and execute the Spectre x Belvedere partnership launch across experiential and digital. Concepting, Art Direction, Experiential, App Design.
Simultaneously, we concepted a press kit for select media and influencers. The design nods to a moleskine notebook, but instead of pages, it holds a die-cut platform featuring a Bond Girl editorial, a recipe for a killer martini accompanied by an elegant jigger, and insider clues about the partnership tucked away in the usb key.
We designed a custom bar that heroes the martini while maintaining the elegance of the Belvedere brand, and added touches of mystery a la Bond.
We concepted a custom check-in app that allows guests to enter their 4-digit vip code (rather than risk revealing their name). The guest list feature maps each code to the corresponding guest and marks them as present. It keeps track of capacity and allows messaging between admin accounts.