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advertising week

Advertising Week is a global event that blends marketing, entertainment, culture and innovation. It effectively sets the agenda for the year ahead. Industry leaders from inside and outside the industry drive the conversation through diverse thinking and keen insights on the most critical issues. My team was selected to create an integrated multi-channel campaign that would speak to a range of audiences— from interns to fortune 500 execs, unified only by their jadedness. Rather than promise a bigger brain or networking opportunities, we took a zag. Our approach was a rally cry, empowering the industry to Change the Conversation.
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In OOH, we localized our messaging to select markets, where we called out to agencies by name. And they happened to tweet us back.
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